Health Food Branding Health Food Branding Mobile

TryNutrition health food branding and social media

TryNutrition - The Challenge

TryNutrition is a North West-based food nutrition specialist who supply macro nutritionally balanced meals to athletes and aspiring athletes across the UK and Europe. Having successfully helped customers gain a competitive advantage through their elite nutrition products, TryNutrition felt it was time to develop their brand in order to raise the profile of the business and get ahead of competitors.

Sevenseven were approached to deliver a strategic brand solution that would enable the TryNutrition brand to be positioned where it needed to be to attract a range of athletes and sports professionals.

250%
social increase in the first month
300%
increase in interactions
350%
increase in web visits
150%
sales increase month one

The Solution

We started by reviewing the existing brand against competitors in key markets – from CrossFit to Rugby League. Using this analysis, we were able to identify and develop the key USPs that would enable TryNutrition to understand the optimum position its brand should take in order to gain share in these target markets.

With a strong brand position established, we enhanced the brand by advising and directing a bespoke photoshoot of the key dishes that would appeal to the target customers identified in our brand review.

We developed an online and offline strategy to roll out the enhanced brand across multiple communication channels – from print and large format to social media.

The Result

With the campaign currently generating an increase in sales and online activity during its launch period, we continue to work with the TryNutrition team to review performance and provide recommendations for campaign concepts and market opportunities.

Get in touch today and let's see what we can achieve together.

"Its been a really exciting time for TryNutrition, we have a partnered up with some fantastic talent in the Crossfit arena which has helped raised our profile. We approached sevenseven to help build our marketing strategy and broaden our visibility across social media, key events and partnerships. Since working with the team at sevenseven we have already seen a significant increase in activity, the team at sevenseven are fantastic and very professional I would recommend them to anyone looking to create or enhance their brand."

Jane Bent, Founder of TryNutrition

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