Katie Lamberg Sevenseven

Written by Katie Lamberg in News

Branding Liverpool retro tech gaming venue ArCains won by sevenseven

Branding Liverpool 1

The team at sevenseven are extremely excited to be working with ArCains, the soon to be largest retro and futuristic gaming arcade in Europe.

We were approached by Mikhail Hotel & Leisure Group (MHALG) whose vision it is to produce this amazing venue. MHALG which is owned by Andrew Mikhail are extremely passionate about every project they undertake and this shows through in the scale of the venue plans.

As part of a competitive pitch we researched the subject in-depth, bringing back lots of fabulous and exciting memories of gaming as kids growing up in the 80's. This project has allowed the team to really take the creativity to another level, the concepts and plans for the venue are fantastic.

We were fortunate to win the project, which means we get to carry through our vision working closely with the ArCains team in developing the brand and brand assets leading into the venue launch. This article showcases the initial venue brand, but watch this space for more exciting visual reminiscing to that wonderful retro-tech era of Sonic, Mario and the little yellow guy being chased by ghosts that is Pac-Man, to name drop just a few.

Projects like this don't come along very often, a project where you get to play video games and call it research! In all seriousness, the vision we have been shown by Mikhail Hotel & Leisure Group (MHALG) is unbelievable and we can't wait to be a part of bringing this to reality.

Danny Parker, Director, Creative & Digital Strategist - sevenseven

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