1707 Brand Design 1 1707 Brand Mobile Hed

Recruitment branding for Manchester startup agency

1707 - The Challenge

The team behind 1707 had a vision to combine their experience and knowledge in order to challenge the 'status quo' of the recruitment industry. As a new entrant to the market, the consultancy wanted to offer an alternative recruitment model based upon delivering forward-thinking, trustworthy and efficient solutions.

1707 approached sevenseven to develop a brand identity that reflected this new approach to recruitment; setting them apart from established competitors and reflecting the credibility of the experienced professionals who were launching the brand.

120%
increase in sales through paid advertising leads
160%
increase in website users
181%
increase in website sessions

The Solution

Central to sevenseven's approach to brand development was the selection of a typeface that would communicate the credibility and trust that reflected the 1707 ethos.

An adapted serif typeface and a secondary san-serif font was used to communicate a commitment to quality and to reflect the established, revered reputation of the 1707 team.

This typeface was complemented by bespoke photography to position the organisation in a way rarely seen in the recruitment sector; establishing 1707 as an elite recruitment consultancy.

The brand was launched through a successful roll-out across all 1707 marketing assets, including website, social media and proposal documentation.

The launch was supported by a strategic LinkedIn advertising campaign; harnessing the data available to deliver a targeted campaign that enabled 1707 to generate relevant, qualified leads to fill job vacancies effectively and efficiently.

The Result

1707's brand position has enabled the organisation to gain market share, with a view on becoming market leaders within the FF&E industry ahead of expanding into new sectors.

Our targeted LinkedIn advertising campaign generated quality leads that boosted sales by 120%, and saw website traffic increase by 160%.

If you feel we might be a good fit for your business, get in touch today and let's start growing your business.

“Working with sevenseven has been an integral part of building the brand and marketing collateral I wanted for my new business. I've known the team at sevenseven for many years and when I made the decision to set up my new business it was one of the first calls I made. They understood quickly what it was I wanted to achieve and were able to translate this into outstanding designs and practical advice in a timely and cost-effective way.”

Andy Walsh, Principal Consultant

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